As a rule, reporters hate 89 percent of all “localizations” they’re assigned to do. A localization is when you take a big national story and find the local angle. For all the times it’s worthwhile — local people in New York City on 9/11 describe the scene — most times they’re just lame. Worst of all are man-on-the-street reaction stories, which editors believe capture the rough-hewn wisdom of the common man, but almost always boil down to: Ill-informed Morons Find Their Voice.
But every so often, you get one that’s fun to do:
It may not have been another “Bullitt,” but the Ford Expedition has again made the Blue Oval part of Hollywood history thanks to its cameo role in one of the climactic scenes of Sunday night’s final episode of “The Sopranos.”
You know which one: The Phil Leotardo whacking scene.
The camera then shifts again to the Ford logo, this time emblazoned on the wheel of the Expedition. The wheel begins to turn, rolling slowly over Leotardo’s head, which is crushed with a sickening crunch.
I bring this up to single out and mock the expert quoted low in the story, who said:
But automotive marketing expert Jim Hossack of AutoPacific Inc. said there is such a thing as bad publicity, and he thinks the depiction of the Blue Oval in Sunday night’s Sopranos climax definitely crossed that line. “I don’t think that is the way you want to get press,” Hossack said. “I sure wouldn’t have paid for it.”
If you’ve ever wondered how stupid the management class thinks you are, well, there you are. We’d better not buy that car, Martha. Someday I might be getting out of it and someone could mistake me for Phil Leotardo and put a bullet in my head. I have a lot of gray, you know. I mean, you want to talk lousy product placement Sunday night, the people who have something to complain about are the ones at Nissan, who now have millions of people believing their vehicles will burst into flames if parked in leaves.
Once again I have a day loaded with appointments that don’t want to accommodate blogging. (Last full day of freedom before school dismisses for good tomorrow.) I have a big picture/roundup post due for this week, so bear with me. In the meantime, let’s doff our hats to NN.C commenter Brian Stouder, whom you are all now instructed to call Jimmy Olson, citizen journalist. I’ll be back in a bit.