I’ve mentioned one of my “retirement” gigs here. I am on the social-media team for a local nonprofit, which I won’t name because they didn’t ask to have an online loudmouth in the group. I respect that. It’s enjoyable work and pays enough to make it worth my time. It won’t last forever, anyway, and that’s fine.
But as such, I am more or less required to have a Facebook account. I can use the nonprofit’s login for every other major platform — Xitter, Threads, Instagram — but because the Facebook presence is a “business” page, I can only access it from my own personal account. And Facebook is the 900-pound gorilla, still, of social media, where the vast majority of users who pay attention to us dwell.
Many of the people I used to follow with pleasure are leaving Facebook these days. Who can blame them? Of all the tech bros, Mark Zuckerberg’s grovel to Trump has been the most cringey. And the platform has deteriorated, sharply, in recent years. Not as bad as Xitter’s Nazification, true, but it’s just hot garbage now, for the most part. I think I might have mentioned a month or so, I was served a post about Secretariat, the mid-’70s Triple Crown winner, probably because I once clicked on a video of him winning the 1973 Belmont. The post included an AI picture, ostensibly of that very horse, only the markings were wrong, the jockey’s silks were wrong and — this part was hilarious — he was running the wrong way on the track. Then yesterday I was served another one, an AI rewrite of a famous anecdote about the first time Ron Turcotte (his jockey) saw Secretariat as a two-year-old. The illustration, also AI, was a horse with palomino paint markings, as different from Secretariat as George Clooney is from Donald Trump; the prompt was probably something like “beautiful horse.”
Who needs this shit? Not me.
But. There are still pockets of the platform, nearly all local, that I need to access to keep up with things happening around here. This, too, is increasingly like watching a sluice of bullshit fly by, with an occasional well-wrapped sandwich coming through. My community’s newspaper is terrible and used as a cudgel by its wealthy owner, so I don’t subscribe. The bullshit posts — Did I just hear gunshots? (18 hours ago) Does anyone know if a particular store is open? (12 hours ago) I’m mad the garbage collectors left my can tipped over!!! (3 days ago) — sometimes have a worthwhile Marketplace item tucked in there, or, even more rarely, news of interest.
And also, Facebook is probably the only place where a fair number of people who read what I have to say disagree with me. In other words, it’s still a target-rich environment for needling assholes.
Lately I’ve been reading about how we can resist the current catastrophe. I’ve been through my back-turning phase, and it’s over; my new resolution is simply to stop 2 a.m. doomscrolling. But not paying attention is a sucker’s game, in the end. We must pay attention. We just have to. And my skill is that I’m a writer, and a fairly good one. While I know that the aforementioned assholes may not even follow me — I certainly unfollowed many of them years ago — I also know we have to feel less alone these days, that we have fellow travelers out in the ether.
I stepped away from Facebook around New Year’s Day. I still comment here and there, but I haven’t made a new post, in writing, since then. I have changed my “cover” photo twice, to images that make clear how I feel about All This Shit, and the reaction to it makes me wonder if dropping the platform entirely (which, again, I can’t do with this job) isn’t the wrong strategy. Meet people where they are, in other words, and for now they’re still on Facebook.
If you’ve read this far, I’d be interested in opinions.
Jesus, what a week, which is to say, another fucking week. Here’s a treat, though, speaking of keeping up the good fight: A hilarious piece by Roy Edroso on the new, Trumpified Kennedy Center. It made me laugh and I hope it does the same for you. Happy Valentine’s Day.