Some headlines speak for themselves:
City’s image blurry to top execs
Forum speaker advises against ‘boring’ as asset
When you read something like that, you know that the consultants are at their Sisyphean task again — rolling Fort Wayne’s “image” up a hill, only to watch it…well, you know what happens.
But this story, by the irony-free Journal Gazette, is too, too amusing:
Suri Surinder, Verizon region president, drew applause when he suggested that Fort Wayne should embrace its image as a good place to raise a family. He compared the city’s marketing challenge to the ones faced by Listerine and Avis, which used their perceived disadvantages of being bitter tasting and being No. 2 in the market to their advantage.
Fort Wayne could do the same, said Surinder, who moved to northeast Indiana seven weeks ago from New York. He sees the community’s assets as its strong work ethic, its strong family values and its low cost of living.
The city, he said, could adopt the motto: We’re boring, so you can raise a family here.