At the North American International Auto Show, it’s not the supercool Hollywood-style display spaces all over Cobo Hall.
It’s not the free swag — tote bags, food, alcohol — that makes you feel like such a piggie at the trough.
It’s not the calla lilies and lucky bamboo, set in a line of perfectly plain crystal vases, each of which leans at about a 30-degree angle, artfully illuminated by a pinpoint halogen spot.
It’s not the daiquiris they’re pouring at the Mini Cooper booth, where you can make a little postcard of yourself driving one.
It’s not the computerized fountain at the Jeep display, where JEEP CHEROKEE 4X4 is written in falling water.
It’s not the Mexican bean-dip thing they had going on there, either.
Nor is it the open bar at the Jaguar / Range Rover space.
It’s not the chrome cutaway engines and floor models that are dusted, like, every 30 seconds, all of which somehow leads to the illusion that new cars can stay new forever and engines need not be fouled with stuff like gasoline and oil.
It’s not the plasma-screen video over at Mercedes, and at Audi, and at pretty much everywhere else, too.
It’s not that having a press credential lets you do all this stuff before the crowds arrive next week, and it all gets shoulder-to-shoulder.
It’s just that the cars look so, so cool.