My sister told me someone stole one of the SpongeBobs perched atop the local Burger Kings in Columbus, and supposedly left a ransom note. Alan wondered aloud, “If I were running a publicity campaign, that sounds like the sort of thing I’d do — stage a theft, that is.”
Turns out no staging was necessary. SpongeBobs are being nicked all over the country. What do you think BK paid for this publicity? How much do you think the person who dreamed all this up will get in his or her Christmas bonus?
It’s not enough.