nancynall.com » What’s it worth to you?

What’s it worth to you?

Preach it, Jon Car­roll:

One day last month, rep­re­sen­ta­tive of the Cal­i­for­nia High­way Patrol vis­ited class­rooms to deliver some bad news: Some class­mates of theirs had been killed in traf­fic acci­dents. Alco­hol appar­ently was involved. The stu­dents, as might be expected, were stunned. Many wept. Some screamed. School stopped as peo­ple com­forted each other.

Then, a few hours later, the admin­is­tra­tors announced that it was all a joke. Well, not a joke — it was an edu­ca­tional expe­ri­ence. The admin­is­tra­tors had set up the stunt to make the stu­dents under­stand how very sad death is, and how drink­ing booze and dri­ving is a bad thing. It was some­thing the stu­dents will never for­get, the admin­is­tra­tors said, and oh how true that is.

The take­away is: Don’t trust any­one. Grown-ups will lie to you and try to make you feel bad. The world sucks even worse than you thought it did. Guid­ance coun­selor Lori Tauber defended the exer­cise: “They were trau­ma­tized, but we wanted them to be trau­ma­tized. That’s how they get the message.”

Note that’s a rather lengthy pul­lquote from Carroll’s col­umn. Long enough for the Asso­ci­ated Press to price it at, oh, $50, which last year con­sti­tuted about 15 per­cent of this blog’s rev­enue. The AP’s pro­posal to start billing blogs for as lit­tle as five words of fair-use quot­ing has the blog­world in a tizzy, but I’m hold­ing my fire, for now. Far too much hot air has risen heav­en­ward since the begin­ning of the blog/MSM rela­tion­ship, and there’s no need to add to it. Here’s a typ­i­cal com­ment left on the orig­i­nal story linked above:

Wow. It’s amaz­ing how a major news orga­ni­za­tion like the AP can be so woe­fully igno­rant on this topic. Charg­ing blogs for the priv­i­lege of fair use? Amaz­ing! The AP should be thank­ing blog­gers for link­ing their way, not try­ing to tax them for snip­ping a cou­ple sentences.

I’m not unsym­pa­thetic to this argu­ment — I’ve used it myself, when it suited my pur­poses — but it rep­re­sents a fun­da­men­tal mis­un­der­stand­ing of how the AP works. As we were taught in j-school: The AP is a co-op. Mem­ber news­pa­pers pay a fee to use its con­tent, and agree to con­tribute in turn. (Some have subscription-only mem­ber­ships; Wikipedia’s entry is about how I remem­ber it being explained to me as a stu­dent.) Con­tent is gen­er­ated by those con­tri­bu­tions, and by a rel­a­tively small staff of AP-employed cor­re­spon­dents. The daily call from the AP is a rit­ual on most metro and state desks, and send­ing them copy is part of the desk editor’s job. Once upon a time, this worked pretty well — there was lots of money to pay the fees, and lots of copy to keep the wires full, full enough that most papers employ a full-time wire edi­tor just to stand by the sluice all day, direct­ing sto­ries to dif­fer­ent depart­ments and keep­ing an eye on break­ing news elsewhere.

The AP doesn’t sell adver­tis­ing. They col­lect fees and man­age their con­tent. It has no finan­cial inter­est in eye­balls on their copy, except as it affects their mem­ber news­pa­pers and broad­cast out­lets. The copy — er, “con­tent” in the 21st cen­tury — is the coin of the AP realm. Make it too freely avail­able, and it’s devalued.

(There’s another prob­lem pre­sent­ing itself, and that is the shrink­ing of its con­tribut­ing mem­ber­ship. At my old Indi­ana news­pa­per, we once had a full-time cor­re­spon­dent in Indi­anapo­lis. He cov­ered the state leg­is­la­ture, but obvi­ously he couldn’t be every­where. The AP filled in the gaps when he was else­where, and in turn we con­tributed his stuff to the wire. When we lost that posi­tion, the AP became our de facto Indy cor­re­spon­dent. But even the AP can’t be every­where, and needs mem­ber con­tri­bu­tions to be effec­tive. So the AP shrinks, too. Less gov­ern­ment cov­er­age all around. You see why this stuff is impor­tant to keep­ing an eye on democ­racy? And please don’t give me that crap about cit­i­zen jour­nal­ists pick­ing up the slack. They. Are. Not.)

Already, sev­eral major papers post vir­tu­ally every­thing that comes over the wire on their web­sites, under their brand and sur­rounded by their ads. Blog­gers pick it up and repost it on their sites, per­haps with a few com­ments, per­haps not. The AP gets bup­kis for this. Which brings us to another com­ment from that orig­i­nal BetaNews story:

Free­dom of the press isn’t appar­ently. It should be com­pletely free to take and quote from AP as long as it cites its ref­er­ences. Orig­i­nally I thought it was just an issue of pla­gia­rism but now I see the AP is just a bunch of greedy AH’s.

Aston­ish­ingly igno­rant, that. “It should be com­pletely free” because…why? Jour­nal­ism fairies will pay the AP staff’s salaries? And “greedy”? Friend, let me intro­duce you to a wit­ti­cism offered fre­quently by grimly smil­ing AP staffers, usu­ally when order­ing the least-expensive item on the menu: “You can’t spell ‘cheap’ with­out ‘AP’.” I’ve known a few AP lif­ers, and believe me, none of them were get­ting rich, and many were barely middle-class. All had work­ing spouses.

There’s the issue of “fair use.” This it the legal doc­trine that says I can quote a lim­ited sec­tion from a piece of copy­righted mate­r­ial, in the inter­est of com­ment­ing on it. Fair use is what it is, but I doubt it cov­ers the inter­net rit­ual some­times called “fisk­ing,” in which a blog­ger quotes a few para­graphs from an out­side source, mocks, quotes a few more, mocks, and so on until the entire story is repro­duced and the blog­ger feels very, very proud of himself.

This line in the sand may be a trial bal­loon. (Block that metaphor!) Or it may be a chicken com­ing home to roost. It’s cer­tainly not pop­u­lar. But the day is com­ing, peo­ple: News doesn’t assem­ble itself into nice 600-word chunks. Peo­ple need to eat. The AP’s con­tent is worth some­thing, because it cost some­thing to pro­duce. Sooner or later, we have to fig­ure this out. Or the entire blo­gos­phere will be reduced to the equiv­a­lent of ham radio: Hi, this is Roberto in Mex­ico. Who and where are you?

So, then.

Read that Jon Car­roll col­umn. Give the San Fran­cisco Chron­i­cle the eye­balls. Me, I’m off to brain­storm six-minute gang­ster movie ideas.

16 responses to
“What’s it worth to you?”

  1. Kirk said on June 18th, 2008 at 10:38 am

    By all means, free news for every­one. And what the heck? Let’s make it free gas and gro­ceries, too. This Inter­net should turn the world into one big utopia.

  2. Jason T. said on June 18th, 2008 at 10:47 am

    Don’t worry, Kirk. The mar­ket will decide.

    (chor­tle, snort)

    There’s a big dif­fer­ence between (1.) writ­ing a blog entry based on an AP story, and (2.) post­ing three para­graphs of an AP story with one sen­tence of your own just mak­ing a snotty comment.

    In the first case, you’re com­ment­ing on the news, which is allowed and even encour­aged. In the sec­ond case, you’re steal­ing from the AP and its mem­ber newspapers.

    There are two many blogs that do (2.), but not (1.), and my impres­sion is that AP is mostly after those people.

    You gen­er­ally can’t repro­duce some­one else’s copy­righted con­tent with­out per­mis­sion or attri­bu­tion. That’s not new to the Inter­net. You can’t do it in any other media, either.

    News is NOT free.

    How­ever: The AP’s pric­ing struc­ture is crazy.

    So is AP’s attempt to tar­get peo­ple using as few as five words — I don’t think there’s a court in the United States that would let that stand. It would make it vir­tu­ally impos­si­ble for any­one to write any­thing about any sub­ject; you’d be almost for­bid­den from quot­ing any pub­lished source.

    The details of what AP wants to do are insane. But the prin­ci­ples aren’t.

  3. baldheadeddork said on June 18th, 2008 at 10:50 am

    The AP’s busi­ness model isn’t my prob­lem, and they don’t have an excep­tion from the Fair Use pro­vi­sions of copy­right law. Tar­get­ing small blog­gers who can’t afford to legally defend them­selves from this abuse of the copy­right laws is deplorable. Your defense of the AP is largely cor­rect, but they deserve all the shit they’re get­ting over this.

  4. John Old said on June 18th, 2008 at 10:53 am

    Merely a quib­ble, but this is not correct:

    “The AP’s con­tent is worth some­thing, because it cost some­thing to produce.”

    The AP’s con­tent is worth some­thing because peo­ple are will­ing to pay to get it, not because of what it cost to produce.

  5. Jim G said on June 18th, 2008 at 11:14 am

    If the AP needs to charge for fair use in order to sur­vive, it has a fun­da­men­tal prob­lem with its busi­ness model.

    Fair use is, by nature, legal use of copy­righted mate­r­ial that doesn’t require pay­ment to — or per­mis­sion from — the copy­right holder. The AP is get­ting heat because it’s try­ing to charge for what is legally free, and because it’s attempt­ing to define what “fair use” means to its own advan­tage. If the AP were merely telling blogs that there are lim­its to fair use, and explained fair use, well, fairly, then there wouldn’t be much prob­lem. But that’s not what it’s doing. It’s try­ing to rede­fine what “fair use” is, and it doesn’t get to do that, any more than I can rede­fine “assault.”

    Fisk­ing, as you describe it, prob­a­bly isn’t fair use. Quot­ing 38 words from a much longer AP arti­cle may be. But the AP doesn’t get to define what fair use is.

    The other thing that bugs peo­ple, I think, is that the AP tried to use DMCA take­down notices to get these things removed. Because the DMCA favors copy­right hold­ers, and because it’s been a favorite tool of the MPAA, RIAA, and any­one claim­ing defama­tion, a lot of peo­ple get a ner­vous twitch any time the DMCA is waved around.

    Dis­claimer: I am by no means a copy­right expert.

  6. brian stouder said on June 18th, 2008 at 11:36 am

    brain­storm six-minute gang­ster movie ideas.

    hmm­mmm

    gang­sters in Swe­den (or Min­nesota) might make for an inter­est­ing twist on any of the cliches (plus you get to put a funny dialect onto hack­neyed gangster-speak)

    gang­ster real­izes he just won 212,000,000 dol­lars on the power­ball, and then has to deal with (fill in the blank) his boss/his colleagues/his moll/the job at hand

    gang­ster gets involved in a road-rage inci­dent (the rage of the other motorist) and then deals with it (the bridge could come in handy there)

  7. Michael Roberts said on June 18th, 2008 at 12:00 pm

    I’m not sure any­body but loud­mouthed com­menters is seri­ously argu­ing that jour­nal­ism should be free of charge — arguably, food and med­i­cine are more impor­tant if we’re going to be hand­ing out free stuff — but the AP’s actions have really been egre­gious here. The Drudge Retort is the blog that set this thing off, and the AP was DMCA’ing them for 39-word quotes with links, which is what every­body does. How can you not? The AP is try­ing to rede­fine how the world works to pre­serve their rel­e­vance, and they just don’t get that right.

    Any case that goes to court risks a judg­ment of bar­ra­try, and they know it. So they try to bully and set­tle — it’s work­ing for the RIAA, every­body knows that, right?

    Ulti­mately, we’re going to have to fig­ure out how to pay jour­nal­ists to do jour­nal­ism. But the AP hasn’t found that solu­tion, and I think peo­ple here pretty much agree on that, from what I’ve read over the few months I’ve been mostly lurk­ing here.

    Any­way — jour­nal­ism is dead, because the Weekly World News is going under, I hear. That really strikes at my heart. I saved one of their pre­dic­tion pages, back in the 80’s, and found it about ten years later — after we’d all died from the comet, apparently.

    The WWN will be mourned.

  8. alex said on June 18th, 2008 at 12:17 pm

    ‘blog­ging is to today’s jour­nal­ism what jazz once was to music. Jazz evolved in large part because of musi­cians who wanted to do cov­ers with­out hav­ing to pay roy­al­ties. Not sure if any jazz musi­cian ever made the fair use argu­ment in court, however.

  9. beb said on June 18th, 2008 at 1:01 pm

    What Jim G. Said.

  10. nancy said on June 18th, 2008 at 1:12 pm

    I don’t think the AP needs to charge for fair use to sur­vive. I think this is some­thing else entirely — a discussion-starter, maybe. All wran­gling of this sort is done in a series of shoves, and this is a hard, rude one. But I think they’re try­ing to make the point that, hey, we’re not doing this free, and you folks need to remem­ber that when you get a lit­tle la-de-dah with your citations.

  11. velvet goldmine said on June 18th, 2008 at 1:16 pm

    I won­der –if maybe some of the big­ger blog-hosting sites could do their own ver­sion of the co-op by propos­ing a “quot­ing” fee to the AP, which they pay to the AP and which would then give blog­gers using those host­ing sites auto­matic rights to quote from those sources. It might raise the price of hav­ing a blog slightly, but it’s still the idea of bulk-buying as a bloc to make the price afford­able to the individuals.

  12. LAMary said on June 18th, 2008 at 1:21 pm

    With the Weekly World News gone, where do we go for Bat Boy news?

  13. Sue said on June 18th, 2008 at 1:35 pm

    RIP Weekly World News. Gen­tle crea­ture that I am, my favorite WWW news story was about the fur coat that viciously attacked and killed its owner.

  14. LAMary said on June 18th, 2008 at 2:12 pm

    I actu­ally bought a copy with the head­line, “Mini Mer­maid found in Tuna Sandwich.”

  15. paddyo' said on June 18th, 2008 at 2:29 pm

    I’m with you, Nance’ — “discussion-starter,” indeed.
    I’m one of those took-a-buyout ex-reporters (i.e., lucky ones, not laid off with noth­ing, like sev­eral friends and too many acquain­tances) now toil­ing at less-interesting but no-less-gainful employ­ment.
    This dif­fi­cult trek from the dead-tree-pulp-rag-on-your-doorstep to the look-Ma-no-paper-no-ads-no-subscription Inter­net has barely begun, and a LOT of folks and papers are going to die and rot along that uncer­tain road. (Hmm, Cor­mac McCarthy’s “The Road” ain’t a bad, if depress­ing com­par­i­son .…)The thing worth fight­ing over in the end –beyond AP’s rather rude and over-the-top def­i­n­i­tion of what’s NOT fair use … five words?! — is whether the sys­tem is going to fig­ure out how to keep real reporters and real edi­tors in the field, in the cour­t­house, in city hall, in your neigh­bor­hood, and in TOUCH with those who make news or who wit­ness it, as the print jour­nal­ism biz con­tin­ues to cir­cle the drain.
    I’d like to be the opti­mist and say com­mon sense will win out and there WILL be staffs of jour­nal­ists to keep doing this nec­es­sary work, but the doubts are seri­ous, to say the least. I love blogs, but most blog­gers aren’t jour­nal­ists — and sure as hell aren’t reporters. Those who are, are the equiv­a­lent of, well, one reporter on one beat. But Amer­i­can jour­nal­ism is los­ing scores of reporters every month.
    Maybe we’ll have to go through some no-news ver­sion of the Dark Ages in the com­ing years to get to the other side, some neo-Enlightenment Age for the re-dawn of jour­nal­ism. As I said, I hope not, but have my doubts.

  16. Jeff said on June 18th, 2008 at 3:53 pm

    Gang­sters, laun­der­ing money, buy a bridge, find the toll col­lec­tions a much bet­ter racket, set­tle into mid-class respectabig­gle, until they real­ize peo­ple are smug­gling stuff in over said bridge, argue about moral­ity of them bust­ing law­break­ers, given how they got bridge, all go out for Royale with Cheese. Junior thug goes to toss trash off side of bridge, gets heads­mack from his bet­ters — “hey, show some respect.”