Like many of you, I’ve been watching the Olympics this week. Only the primetime stuff, and I’m not squeamish about spoilers. I know, for instance SPOILER ALERT that Simone Biles killed it today, and the women’s gymnastics team won the gold. I mean, if I wanted to be surprised I wouldn’t be on the internet all day. I’ll watch anyway.
In the course of it, I may see this commercial, called “Dear Sydney.” In it, a father asks Google’s AI function to help his daughter write a fan letter to a track star. “She wants to show Sydney some love, and I’m pretty good with words, but this has to be just right,” he says.
I hate this fucking thing. As the New York story points out:
What? Why would a dad who is “pretty good with words” need an AI model to help his daughter write a heartfelt message to her favorite athlete? Aren’t these moments what parenthood is all about? What sort of lesson is this? Not only does it imply to your kid that it’s okay to offload writing assignments to AI, it also suggests it’s a good idea to let the computer express feelings for you, which may be a troubling precedent.
Troubling? When your kid gets caught using AI to write a term paper in high school, don’t cry about unequal treatment, dad. You started her down this path. Weird, too, that I had almost this exact thought, too:
Brand strategist Michael Miraflor wrote that the ad was quite similar to the Apple iPad commercial from May that was widely reviled. “They both give the same feeling that something is very off, a sort of tone-deafness to the valid concerns and fears of the majority,” he wrote, adding that both were developed in-house.
Yeah. What tf is going on in Silicon Valley? I want AI to do the boring shit so I can concentrate on stuff I want to do, not the other way around. Sydney should return Google’s money and tell that little pixie to leave time in her life for English class.
In other news at this hour, Kamala Harris has texted me 9,000 times to inform me she’s running for president. (You’re kidding, I hadn’t heard.) Then she asks for money. I sent her some. But I have yet to see a significant attack ad on Trump, and I’m ready for it. You have money, Democrats! You’re raising millions and millions! The “weird” thing is fine, but it’ll be played in about 5 minutes, and I expect to see a LOT of advertising talking about what a threat Trump is. Yes, a threat to democracy, and I don’t care if these weird right-wing pundits blame that line for the shooting in Pennsylvania. It doesn’t make it any less true, so lean in! Get going!
And that is all for a muggy Tuesday.


